You're required to Register to join this contest
Nissan to focus on females in Japan

In a move aimed at attracting more female car buyers in Japan, Nissan has revealed plans to hire more female salespeople and establish a greater number of dealerships tailored for women.

Nissan already has what they term ‘ladies first’ dealerships and that number is set to triple. The Japanese carmaker aims to have 300 female friendly dealerships by the end of this financial year, and 700 by 2018.

According to Bloomberg News, executive vice president Takao Katagiri said Nissan Motor Co will also employ double the number of female staff by 2018, compared to two years ago.

In 2013 Nissan launched its ‘ladies first’ concept, following a study that revealed 75 percent of car purchasing decisions are made by women, either on their own or together with their partner.

The dealerships will house more of the models targeted at women, within a more stylish and colourful showroom, and some will have things like breastfeeding rooms and children’s play areas.

We can expect to see changes in Nissan’s executive line-up in the future too. Currently seven percent of high-level jobs are held by women, with plans to increase that percentage to 10 by 2018.

Published: Tuesday, January 27, 2015

0 Comment
Name:
Email:
Message:
Verification code:
 
No Comments
Latest News
With an overall score of 35.01 out of a...
Thursday, May 5, 2016
Electric GT has produced, what it claims to be,...
Thursday, May 5, 2016
A Mercedes-Benz model is celebrating an...
Tuesday, April 19, 2016
Subaru is revamping its popular Forester...
Tuesday, April 19, 2016
Porsche has handed down a special new video...
Thursday, March 31, 2016
Other News
The 2014 Chevrolet Silverado is the most...
Monday, September 9, 2013
The team behind Britain’s newest street-legal...
Wednesday, June 4, 2014
Mahindra and Mahindra is keeping quiet on...
Friday, June 20, 2014
UMW Toyota had invested almost RM180 million...
Thursday, April 2, 2015
2015 Ford Mondeo EcoBoost was officially...
Thursday, May 14, 2015