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Citroen eager for medium SUV

The global head of Citroen says she would like the iconic French brand to become part of the ever-growing mid-size SUV segment, while also acknowledging the PSA Peugeot Citroen group has to look into the world of pick-ups.

“The segment is still expanding exponentially, so there is still plenty of room for us to be able to have a very good part in it,” Citroen CEO Linda Jackson said.

“That’s one of the reasons that we’ve done the concept Aircross, clearly to see how we could develop that. So clearly that’s something that we would like in our line-up.”

In her role as CEO since June 2014, the UK native said product cycles will be a key contributor when it comes to time to market of any new SUV.

“I’ve not quoted any times yet,” she said before laughing and saying, “I clearly would like one today.”

Officially unveiled at this year’s Shanghai auto show – and headlined by rugged styling, pillarless suicide doors and a plug-in hybrid drivetrain – the Citroen Aircross concept takes clear inspiration from the soon-to-launch-locally C4 Cactus sub-compact SUV.

Published: Wednesday, September 30, 2015

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