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Aston Martin plans to launch seven cars in seven years

At the 2016 Geneva motor show, Andy Palmer, Aston Martin’s CEO, told Auto Express about the company’s ‘Second Century Plan’ in which the Gaydon-based marque will “reveal seven separate model lines over seven years under the two brands, Aston Martin and Lagonda”.

The combined Aston Martin and Lagonda model range will be split into three types of vehicles: sports cars, sedans, and crossovers and special cars.

Under Palmer’s leadership since late 2014, Aston Martin has in recent years secured 500 million pounds of funding from existing shareholders, as well as over 200 million pounds in other investment.

With these pots of cash in the bank, funding is secure for the development and roll out of the first four cars of its current plan: the just unveiled DB11, the next-generation of the smaller Vantage, the top-end Vanquish, and the fully electric DBX crossover.

The production DBX is said to be heavily influenced by last year’s DBX concept. Last month, Aston Martin confirmed that it will build the DBX crossover at an all new plant in southern Wales.

Published: Friday, March 4, 2016

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