The PSA Peugeot Citroen group is poised to enter the global pick-up truck market with a ute potentially based on the Toyota HiLux.
The company is expected to make an announcement on its group strategy on April 5, where its plans in the commercial vehicle market will be made clearer.
PSA has a platform sharing arrangement with Toyota on its mid-sized vans — Toyota’s version of the Expert and Dispatch is called ProAce, and it’s the European equivalent of our HiAce — leading some to suggest a continuance of this alliance into pick-ups.
Peugeot CEO Maxime Picat said, “We always consider the pick-up market as an opportunity, it’s part of our history. We’re thinking about it. We update our group strategy on Tuesday 5th April and we’ll mention which cars we will be targeting. I will be able to reveal more then.”
CEO of PSA Europe Denis Martin said in the same interview: “Maybe. You will see. It’s not a question for today, but you will know more next week.”
Published: Thursday, March 31, 2016