A niche-looking four-door luxury car has entered the realms of affordability with the new Mercedes-Benz CLA – a model that continues the three-pointed-star badge’s quest to lure younger buyers.
‘Younger’ is a relative term for a brand that has an average customer age that is one of the oldest in the industry, but the CLA has a visual dynamism that should perfectly complement the equally new A-Class hatchback.
The Mercedes-Benz CLA can be viewed as a downsized, ‘junior’ version of the German car maker’s much-heralded CLS that sparked a flurry of activity from rival product planners to copy the four-door ‘coupe’ concept.
Thank economies of scale. Where the CLS is based on the large E-Class sedan, the CLA skips the C-Class to share a modular platform with a new range of compact vehicles – including the new A-Class hatchback – that will eventually account for 400,000 units of production annually.
Published: Monday, April 1, 2013