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How to Calm Down Your Kids

BMW seems to have a solution for when kids reach the “Why?” age. The latest BMW ConnectedDrive ad suggests you should simply put your children inside your Bimmer.

Then, play with the iDrive a bit and call the BMW ConnectedDrive service. From here on, you kid(s) should handle the job all by themselves.

While the operators may have fun the first time they receive such a call, we’re really curious to see what hapened if BMW customers actually followed this example.

After all, most of them are people with a busy schedule, so perhaps the carmaker will create a special line for keeping their children entertained. Or maybe not.

Published: Monday, October 21, 2013

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